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Open to Opportunities

I turn messy
problems into
clear solutions.

13+ years bridging strategy, user insight, and technical delivery across eCommerce, enterprise SaaS, and AI-powered products. Based in Amsterdam, available worldwide.

Chetan Sonar
Product RoadmapUser ResearchAgile · ScrumRICE ScoringMoSCoW MethodKano ModelJobs-To-Be-DoneMVP DefinitionGA4 · GTMPower BIAzure DevOpsA/B TestingCRO · eCommerceBacklog GroomingFigma · JIRASQL · PythonCohort AnalysisStakeholder Mgmt Product RoadmapUser ResearchAgile · ScrumRICE ScoringMoSCoW MethodKano ModelJobs-To-Be-DoneMVP DefinitionGA4 · GTMPower BIAzure DevOpsA/B TestingCRO · eCommerceBacklog GroomingFigma · JIRASQL · PythonCohort AnalysisStakeholder Mgmt
Certified Scrum Product Owner®
Scrum Alliance · CSPO®
Azure Fundamentals
Microsoft Certified
Power BI Data Analyst
Microsoft Certified
Google Analytics
Google Certified
IIT Patna · PM Programme + Industry Work
Projects.

Ten end-to-end product challenges across AI, analytics, fintech, wellbeing, and eCommerce. Click any card to see the full detail.

AI Product · PRD
ReelRocket
An AI-powered co-pilot helping small business owners in India create high-quality Instagram Reels, scripts, voiceovers, and trend-based ideas in minutes.
Problem & Approach
  • SMB owners lack time and skills for consistent Reels content
  • JTBD analysis for Indian SMB market with full PRD and user stories
  • MVP prioritised using MoSCoW method
Key Deliverables
  • PRD with acceptance criteria and stakeholder map
  • Activation rate and weekly active creators as north star metrics
4
Stakeholder groups
PRD
Document type
v1.0
Version
GTM Strategy
HireMate
Complete go-to-market and launch strategy for HireMate, an AI hiring assistant built to simplify recruitment for SMBs. Covers positioning, pricing, launch sequencing, and acquisition channels.
Problem & Approach
  • SMBs lose good hires to slow, manual recruitment processes
  • Beachhead: 10 to 250 employee Indian tech and services firms
  • Freemium-to-paid model with clear feature gating
Key Deliverables
  • Positioning vs enterprise ATS tools and acquisition channel strategy
  • Full launch sequencing: beta, limited, public
KPI
Signups and activation rate
GTM
Document type
SMB
Target market
GTM Strategy
SwiftRide
Full GTM plan for a ride-hailing service targeting underserved tier-2 Indian cities. Covers market segmentation, dynamic pricing, supply-side driver acquisition, and phased city rollout.
Problem & Approach
  • Ola and Uber leave tier-2 cities with poor supply density
  • Supply-side driver acquisition before rider-facing launch
  • Dynamic pricing balancing affordability and driver earnings
Key Deliverables
  • Phased rollout based on unit economics thresholds
  • Competitive positioning vs existing players
NPS
Rider satisfaction metric
30d
Retention window
GTM
Document type
Product Strategy · Retention
FitStart
Retention and monetisation strategy for a beginner fitness app in Tier-2 India. Despite strong downloads, day-7 retention was low and paid conversions near zero. This strategy addresses both.
Problem & Approach
  • Strong downloads but users dropping at day 3 and day 7
  • Funnel analysis pinpointed exact friction points in onboarding
  • Redesigned onboarding to capture goals in under 2 minutes
Key Deliverables
  • Streak system for habit formation in first 21 days
  • Behaviour-based upgrade triggers, not arbitrary paywalls
D7
Retention target window
21d
Habit formation period
CRO
Free-to-paid focus
Product Strategy · Wellbeing
Sukoon
Holistic wellbeing platform for South Asian users. Western mindfulness apps miss cultural context. Sukoon grounds mental wellness in familiar practices with a RICE-prioritised 3-phase roadmap.
Problem & Approach
  • Western wellbeing apps don't resonate culturally with South Asian users
  • 3 personas: stressed professional, anxious student, recovery-seeker
  • RICE-scored features with a 3-phase roadmap
Key Deliverables
  • Core: guided breathing, sleep stories, mood journaling
  • Phase 3: AI personalisation layer
3
Roadmap phases
RICE
Prioritisation method
WAU
North star metric
eCommerce · UX Research
ShopSmart
Solving discovery fatigue in eCommerce. The problem is not a lack of products but poor intent-matching. ShopSmart designs a smarter, context-aware discovery experience validated through user research.
Problem & Approach
  • More choice leads to worse decisions, discovery fatigue is real
  • Guided buying flows and contextual intent capture as core solution
Key Deliverables
  • MVP prioritised on user impact and technical feasibility
  • User journey map with friction point identification
TTD
Time-to-decision metric
CRO
Cart abandonment focus
UXR
Research method
eCommerce · Product Ownership
Costes Webshop
Technical Product Owner work on the Costes omnichannel webshop build at DEPT®. Translated discovery workshop outputs into a full sprint roadmap, defined 9 epics with MVP components and acceptance criteria, and resolved a live CPI-to-SAP order sync failure.
Problem & Approach
  • Mapped end-to-end user journey to extract 9 epics logically
  • Prioritised components using RICE, MoSCoW, and dependency sequencing
  • Built Sprint 0 to 7 roadmap from foundations through to omnichannel go-live
  • Diagnosed CPI-to-SAP failure and proposed retry mechanism, error queue, and monitoring dashboard
Key Deliverables
  • 9 epics: PLP, PDP, Checkout, CMS, CRM, Navigation, Store Features, Integrations, UX Foundation
  • Refinement-ready user stories with Gherkin acceptance criteria
  • Sprint 0 to 7 roadmap with objectives, scope, and stakeholder mapping
9
Epics defined
8
Sprints planned
RICE
Prioritisation method
FinTech · Product Vision
SaveEasy
Personal finance app for first-time earners, young professionals, gig workers, and students who feel anxious about managing money. Vision: lifelong financial confidence through simplicity and habit formation.
Problem & Approach
  • Young professionals feel anxious, not just underserved by finance tools
  • Onboarding around goals, not account setup
  • Gradual complexity reveal as user confidence grows
Key Deliverables
  • Milestone celebrations to reinforce positive saving behaviour
  • Feature prioritisation aligned to financial confidence milestones
D30
Habit formation window
NPS
Confidence score proxy
B2C
Market type
Product Thinking · Case Study
Duolingo: Product Thinking
End-to-end product thinking on Duolingo. The gap between intent (starting a language) and outcome (learning it) is wide. This case identifies a specific pain point and builds a validated product response.
Problem & Approach
  • Streak mechanic drives daily opens but not meaningful engagement
  • Users quit because progress feels invisible, not from lack of motivation
  • RICE-prioritised features across user journey stages
Key Deliverables
  • MVP: visible fluency milestones showing real-world capability
  • Customer journey map with friction and opportunity points
D7
Retention success metric
RICE
Prioritisation method
JTBD
Research framework
Analytics · User Insights
FOOD App User Insights
User Insights case study for FOOD, a web and app platform helping travelers discover personalised restaurant recommendations. Translated raw transaction data into actionable product and marketing recommendations.
Problem & Approach
  • Understand user retention trends across acquisition cohorts
  • Identify which channels brought highest-value users by ARPU
  • Determine when first-time users were most likely to return for a second purchase
  • Structured work: cohort retention, acquisition ARPU, time-gap analysis
Key Deliverables
  • Jan to Mar 2024 cohorts showed retention above 90%; December dropped to 10%, signalling onboarding issues
  • Google Ads delivered highest ARPU; Referral and Facebook also strong
  • Strongest re-engagement signal at day 18; secondary window between 30 and 90 days
90%
Peak retention rate
Day 18
Peak re-engagement signal
ARPU
Channel comparison metric
Work Experience
Where I've built things.

Click any role to expand full detail, responsibilities, clients, tools, and what I delivered.

Technical Product Owner
DEPT® Agency
Aug 2025 – Mar 2026 · Amsterdam
Action · Avery Dennison · Red Bull · Muuto · BOLIA · Meijers Assurantiën · Bastion Hotels
+
  • Owned roadmap planning and cross-team prioritisation for multiple eCommerce and enterprise clients, aligning product strategy with business goals and technical architecture.
  • Defined epics and detailed user stories for platform features, driving refinement, sprint planning, and backlog structuring to improve delivery predictability.
  • Managed complex integration streams including CMS (Optimizely), APIs, middleware, and system-to-system dependencies across multiple client domains.
  • Facilitated stakeholder workshops and validated releases through structured UAT collaboration.
OptimizelyJIRAConfluenceFigmaREST APIsAgile / ScrumMiroNotebook LMGeminiGoogle AI StudioDiscovery AnalysisRoadmap PlanningBacklog ManagementStakeholder Management
Application Manager
MarketResponse B.V.
Jan 2024 – Jan 2025 · Utrecht
+
  • Prioritised product roadmap for SaaS applications, aligning platform features with UX goals and business strategy.
  • Translated stakeholder needs into clear user stories, driving iterative improvements via Agile sprints. Facilitated sprint planning, retrospectives, and demos.
JIRAConfluenceAgileScrumBacklog ManagementAzure DevOpsDatabricksSalesforceAzure Cloud PortalAzure AI StudioPythonSQLUser ResearchDiscovery AnalysisRoadmap PlanningPRDMiro
Web Analyst
Miele X B.V.
Sep 2022 – Aug 2023 · Amsterdam
+
  • Optimised GA4 and GTM implementations to enhance tracking accuracy and deliver customer journey insights informing UX and marketing strategies.
  • Coordinated A/B testing with UX and CRO teams, driving data-backed improvements in conversion rates and global eCommerce performance.
GA4Google Tag ManagerLooker StudioHotjarA/B TestingOptimizelyJIRAConfluenceOKR PlanningPythonSQLDatabricksStakeholder ManagementBacklog ManagementMiro
Business Analyst
Edifixio Pvt Ltd
Nov 2021 – Aug 2022 · Bangalore
Client: Schneider Electric
+
  • Translated stakeholder needs into prioritised user stories to drive UX enhancements on Schneider Electric B2B eCommerce platforms.
  • Drove sprint execution through backlog management in JIRA and Confluence. Conducted UAT to identify pain points.
JIRAConfluenceUATB2B eCommerceAgileDiscovery AnalysisRoadmap PlanningBacklog ManagementStakeholder ManagementSQLAPI Integrations
Senior Business Analyst
HCL Technologies
Jul 2015 – Nov 2021 · Bangalore (6 years)
Deutsche Bank · Volvo Group
+
  • Delivered internal financial and operational SaaS tools by defining requirements and BRDs with stakeholders at Deutsche Bank and Volvo Group.
  • Drafted BRDs, functional specifications, and user stories. Conducted UAT and stakeholder reviews to ensure successful rollout.
BRDUser StoriesUATJIRAStakeholder ManagementUser ResearchDiscovery AnalysisRoadmap PlanningBacklog Management
CRM Practitioner
Concentrix Pvt Ltd
Jul 2014 – Jun 2015 · Pune
Client: Virgin Media
+
  • Streamlined CRM workflows, improved coordination between service teams and onsite engineers, and enhanced case tracking accuracy for faster issue resolution.
CRMWorkflow OptimisationCase Tracking
Co-Founder
Ahilane Pvt Ltd
Apr 2013 – Jun 2014 · Pune
+
  • Co-founded and led a service operations firm, establishing case-tracking workflows, coordinating cross-team issue resolution, and improving end-to-end service efficiency for clients.
OperationsService DesignTeam Leadership
About Me
A curious human who builds things that feel right.

I'm Chetan, an easygoing, curious, and thoughtful human who enjoys good conversations, meaningful work, and finding humour in the everyday. I love spending time with friends, cooking up something new in the kitchen, gaming on my PS5, or taking in the peace of a beach or boat ride.

I have a soft spot for stand-up comedy, occasional rounds of golf, and people who are kind, honest, and a little quirky, just like me. I value connection, creativity, and growth. I'm someone who listens deeply, thinks intentionally, and believes that how something feels is just as important as how it works.

That's probably why I gravitate toward building products. It's where empathy, logic, and imagination all get to show up at once. I don't just like making things work; I care about making them feel right. If any of that resonates with you, I'd love to chat.

Professionally, I started translating business needs into technical requirements for clients like Deutsche Bank and Volvo Group. Over 13 years, that evolved into owning product roadmaps, running discovery, and shipping features that move real metrics. More recently at DEPT® Agency, I worked across clients including Action, Avery Dennison, Red Bull, Muuto, BOLIA, Meijers Assurantiën, and Bastion Hotels. I completed a Product Management programme at IIT Patna, a Data Science Architecture programme at GEEKLURN Singapore, and hold certifications in CSPO, Azure, Power BI, and Google Analytics.

Based in Amsterdam
Available worldwide for remote and on-site roles
Open to
Product Manager
Product Owner
Business Analyst
Let's Talk
Got a product challenge
worth solving?

Open to Product Manager, Product Owner, and Business Analyst roles. Available for remote and on-site opportunities across Europe and beyond.