ReelRocket

Small businesses are invisible on social media.

In India, short-form video drives organic reach — but most small business owners lack the time, technical skills, or budget to create consistent content. They either miss out entirely or rely on expensive agencies.

AI that does the thinking, so they just hit record.

ReelRocket simplifies the entire content creation process with four core features:

• Tailored Reel ideas based on the user's niche, tone, and current trends
• Auto-generated scripts — ready to read or customise
• AI voiceover generation for hands-free content
• Optimisation tips on hashtags, timing, and format to maximise reach

From user insight to structured requirements.

I started with user research to understand the real friction points — not just what people said they wanted, but what was actually stopping them from creating content. From there I defined the target persona, wrote user stories, defined acceptance criteria, and structured the full PRD for engineering and design handoff.

• Defined problem statement and opportunity sizing for the Indian SMB market
• Created detailed user personas and jobs-to-be-done analysis
• Wrote structured user stories with acceptance criteria
• Prioritised the MVP feature set using MoSCoW method
• Defined success metrics including activation rate, weekly active creators, and content quality scores
• Mapped key stakeholders: Engineering Lead, Design Lead, Data Science Lead, AI Engineering Lead

How I worked.