Solving discovery fatigue in eCommerce — a product case study that defines the problem, validates it with user research, and designs a smarter, intent-driven shopping experience.
Modern eCommerce gives users thousands of options — but more options often leads to worse decisions. Discovery fatigue is real: users spend more time searching, feel overwhelmed, and either abandon or buy something they regret. ShopSmart addresses the root cause: poor intent-matching between users and products.
The problem isn't a lack of products. It's that the discovery experience doesn't understand what the user actually wants right now.