Overview:
ShopSmart is a niche e-commerce MVP built to solve product discovery fatigue for sustainability-conscious shoppers. It combines a guided discovery quiz, sustainability transparency, and intent-based personalization to help users find products that match their values — without endless scrolling.
Problem:
Shoppers looking for ethical, artisanal goods face generic filters, unclear eco-labels, and decision fatigue, leading to frustration and drop-offs.
User Personas:
- Lisa (28): Gift-focused eco-shopper, wants meaningful purchases but overwhelmed by irrelevant results.
- Pieter (34): Design-conscious buyer, wants ethically made home décor, frustrated by lack of style-based filtering.
Key Features:
- Discovery Quiz: 3–4 questions to personalize product suggestions based on recipient, occasion, and eco-values.
- Sustainability Transparency: Clear badges and maker stories for informed, ethical choices.
- Wishlist (Post-MVP): Save items for later, supporting intent-driven shopping.
MVP Focus:
- Lightweight quiz experience
- Results page with tagged sustainability info
- Product detail pages with maker transparency
RICE Prioritization:
- Highest Impact: Sustainability Transparency
- Differentiator: Discovery Quiz
- Retention: Wishlist
AI Innovation Ideas:
- Auto-tagging style and color
- Smart gift guide clustering
- Fatigue prediction and real-time nudges
- Personalized recommendations based on behavior
Tools Used:
Figma (Wireframes), Miro (CJM, Roadmap), User Interviews, RICE Framework
Outcome:
The MVP directly reduces cognitive load, improves trust, and validates that shoppers value personalization and transparency in ethical e-commerce.
