In this product challenge, I analyzed Microsoft Zune’s market failure to identify the flawed assumptions, weak differentiators, and missed user needs that led to its downfall. Using frameworks like JTBD, persona building, and customer journey mapping, I designed a bold turnaround strategy to reposition Zune as a cross-platform streaming service—well ahead of its time.

The new Zune focuses on being a social, affordable, and accessible music service with cloud syncing, playlist sharing, and optional companion hardware. My MVP proposed a Spotify-style app experience with viral sharing hooks, supported by Xbox and Windows ecosystems. This case shows how applying product thinking to a flop can reveal untapped opportunities and build a path toward revival.

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