SaveEasy is a digital savings companion designed for first-time earners navigating their financial journey. Through in-depth research and interviews, I identified the common pain points around saving, spending, and financial anxiety among Gen Z users. I crafted user personas like Merel and Dan, who need simple and flexible tools to save confidently.

I led the design of an intuitive MVP that enables users to set a single savings goal, receive a suggested saving plan, and track their progress with motivational nudges. The app is personalized for salaried and gig workers, avoiding overwhelming finance jargon and offering a friendly, habit-forming experience.
The project also outlines an AI-powered roadmap for personalized tips, auto nudges, and budgeting insights.

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